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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. 2) Email services – Julie Katz at Forrester writes about this group.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

It requires a deep knowledge of your target market, educated guessing, and a fair amount of luck. Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Facilitate word-of-mouth marketing.