Marketing Craftmanship

MARCH 12, 2020

For example, if a few ducks are hit by their initial shotgun blast — perhaps by clicking on a blog post link — the marketer can then identify and attempt to take down those particular ducks with another more targeted round or two. Marketers also use push content to communicate directly with large groups of individuals.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

NuSpark Consulting

FEBRUARY 24, 2013

Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. This process is called Outbound Marketing, and covers advertising, trade shows, and direct marketing. Outbound and Inbound tactics.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

JUNE 8, 2007

This is great for organizations that send out email blasts on an irregular or ad hoc basis. Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the early to mid 90's I managed Direct Marketing at Claris Corp. WMC: How do you market and promote your business?

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

Convince & Convert

FEBRUARY 23, 2012

How does that differentiation in brand manifest in social media? Lauren : From an email standpoint, we definitely do a lot of email, a lot of e-blasts, a lot of people that subscribe to our emails. But just from a social marketing standpoint, what we do with email is what we just talked about.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Direct marketing lists? How do you differentiate between these two in conversation? Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40