WebMarketCentral

JUNE 8, 2007

This is great for organizations that send out email blasts on an irregular or ad hoc basis. Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the early to mid 90's I managed Direct Marketing at Claris Corp. WMC: How do you market and promote your business?

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

Convince & Convert

FEBRUARY 23, 2012

How does that differentiation in brand manifest in social media? Lauren : From an email standpoint, we definitely do a lot of email, a lot of e-blasts, a lot of people that subscribe to our emails. But just from a social marketing standpoint, what we do with email is what we just talked about. Action is important.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Direct marketing lists? How do you differentiate between these two in conversation? Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40