Blast Campaigns Differentiation Direct Marketing Sales Leads 
Ambal's Amusings
DECEMBER 17, 2009
Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Lead farming? Direct marketing lists? Too many with too little differentiation.
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