Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

JUNE 8, 2007

This is great for organizations that send out email blasts on an irregular or ad hoc basis. Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the early to mid 90's I managed Direct Marketing at Claris Corp. WMC: How do you market and promote your business?

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

Convince & Convert

FEBRUARY 23, 2012

How does that differentiation in brand manifest in social media? Lauren : From an email standpoint, we definitely do a lot of email, a lot of e-blasts, a lot of people that subscribe to our emails. But just from a social marketing standpoint, what we do with email is what we just talked about. PR people love their tactics.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40