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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently

No one understands this better than Gen Z, the most likely demographic to run “finstas,” or Fake Instagrams where they can post privately for close friends without the fear of public backlash. According to a study by Response Media , Gen Z gets its news primarily from Twitter, and almost never from Facebook.

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types.

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article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types.