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The Broken Process Behind B2B Content

PathFactory

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Forget batch and blast. Who is ready to buy?

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Forget batch and blast. Who is ready to buy?

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6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Adobe Experience Cloud Blog

Demographic information: Age, interests, and so on. Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it. In one of Leanplum’s reports, we found that behaviorally triggered push notifications are opened 9x more often than generic blasts.

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5 Strategies to Address New Challenges in Asset Management Marketing

Adobe Experience Cloud Blog

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication.

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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently

No one understands this better than Gen Z, the most likely demographic to run “finstas,” or Fake Instagrams where they can post privately for close friends without the fear of public backlash. ” Younger users, she pointed out, don’t just open social accounts to experiment.

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types. Who are they?