Two Database Marketing Principles to Increase Email Marketing ROI
Webbiquity
MAY 28, 2014
This isn’t just about how much of their money can fit in your wallet (you can always get a bigger wallet, so that’s not a problem), but also how you can fit your product or service to provide for the customer. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends.
Let's personalize your content