The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

markempa

JANUARY 23, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. In this case, this company needs to fix their lead problem by creating better content. Right now the marketing automation industry couldn''t be hotter. This is a good thing!

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. For example: Email blasts. Nobody wants to get blasted with noise in a quiet office. How to Attach Videos to Your Emails. How to Add Video to Email with a Video Platform. Try Vidyard for free. Newsletters.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

Contents 1. How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Nobody wants to get blasted with noise in a quiet office. What is Video Email Marketing?

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hinge Marketing

DECEMBER 29, 2015

Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Tracking behaviors allows you to provide them more relevant content, not spam. Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand. Lots of stuff, huh?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40