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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. For example: Email blasts. Nobody wants to get blasted with noise in a quiet office. Newsletters.

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Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech

Vidyard

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

If you printed them out and stacked them up, they’d reach all the way to Mars (probably). Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Contents 1. What is Video Email Marketing?

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Some automation tools like InfusionSoft can automatically send a piece of direct mail as a postcard, white paper, invitation, or a “handwritten” note and brownies with Send Out Cards.