Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Customers want human engagement, not mass-produced spray-and-pray blasts. •
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