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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

JANUARY 31, 2014

A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. Right now, the practice is to simply excerpt bits from their shows in “best of” compilations and market them. The auditions are completely unscripted. Just a camera sitting on a tripod with the record button on.

Wikipedia 100
Wikipedia Youtube Profiling Video Marketing 100
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What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Viral How-Tos. Not that Pettis was a bad teacher.

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Conference Education Viral Marketing Class 100
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