Remove best

Chris Koch

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How to create B2B social media policies

Chris Koch

The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. The best retort to criticism is factual evidence to the contrary.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job. One of the best ways to start is with RSS. The best way to figure out how to use Tweetdeck is to hover your mouse over the image that comes with each tweet you receive.