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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. The B2B Marketing Advantage of LinkedIn. PR Giant to Set Up New Content Marketing Unit.

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B2B Prospecting Data Just Keeps Getting Better

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Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. One answer includes applying, tracking and measuring best-practice sales lead management processes.

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What's it take to generate leads that fuel your forecast?

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Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Does it automatically tee up the next touch with the best prospect at the right time? It’s a specialized tool that syncs with Salesforce.com and other CRMs.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. Their ideology is pervasive.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. They’re doing what a lot of the marketing automation platforms have been doing.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. They’re doing what a lot of the marketing automation platforms have been doing.