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Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

SEPTEMBER 20, 2018

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. Originally published on Marketo Blog. Develop a Clear Customer Engagement Strategy. Who are the new roles/people you need to engage?

Marketing Funnels

Marketing Funnels Top of Funnel B2B Marketing Work Management

Achieving Maturity with Content Operations

Marketing Interactions

APRIL 11, 2019

In 2005, HubSpot came along, followed by Marketo in 2006. Wouldn’t you want to spend a mere eight minutes answering a few questions to learn where you are in your content operations journey and what the next best steps are for you to move to the next level of maturity and competence? Well, essentially it has.

Peer-to-peer

Peer-to-peer Content Enterprise Management Broadcasting

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Marketing Interactions

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Achieving Maturity with Content Operations

Webinars

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