The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

APRIL 26, 2024

And, interesting fact – he earned an engineering degree from The University of Cambridge!

Buyer Personas 130

Buyer Personas Paid Search Agency Marketing & Strategy 130

The Forward Observer

MARCH 22, 2024

About the Author Bob Hoffman is the author of several best-selling books about advertising. MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don’t think there has ever been one about how stupid and wasteful most of it is.

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

The Forward Observer

MARCH 1, 2024

It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure (..)

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

OCTOBER 13, 2023

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

DECEMBER 8, 2023

Best-selling leadership author and business growth consultant Scott K. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

NOVEMBER 24, 2023

What to expect from The StorySelling Method : In this step-by-step guide on everyday business storytelling, you’ll learn how to: Turn any moment (even the most boring one) into a captivating story Find, craft, and deliver the five fundamental story types that will yield the best results Build the confidence to share a story at any opportunity Weave (..)

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130