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Marketing Interactions

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SMS Messaging Moves Businesses Beyond Transactions

Marketing Interactions

You send an MMS message announcing the addition of the dish on your menu with a mouth-watering picture and a link to the story behind its creation. When the customer clicks on the link to view the story, this triggers a follow-up message that asks if she’d like to book a reservation to try the dish with friends or family.

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Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

Best practices advise 2 to 4 messages per month. In an email campaign it’s usually a transactional CTA to click on a link or button to download/view content. The transactional CTA is the same as an email: a link to a content asset, such as a product in your catalog, a video, an infographic, or a short blog post.

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