Making the Short List: How to Drive Top-of-Mind Awareness
Marketing Craftmanship
NOVEMBER 17, 2011
PROCESS CONSISTENCY – Firms often start out with the best intentions to communicate regularly with target audiences, but lose momentum for two reasons: they’ve not assigned adequate resources, or they are not truly committed to the program. Senior management must make CRM a priority. They believe their putt will drop.
100 
Let's personalize your content