Website Content Must Address What’s Keeping Engineers up at Night
Industrial Marketing Today
SEPTEMBER 21, 2011
I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. 42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ).
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