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The 10 most fascinating people in B2B marketing in 2019

Biznology

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Best interview I’ve ever had. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. He was prepared—actually read my book !

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Best Lead Providers & Lead Generation Tools

PureB2B

In this article, we’re going to show you the best lead providers and lead generation tools out there today. All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them. Choosing the Best Lead Provider for Your Business. Best B2B Data Provider.

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5 Essential Functions for Every B2B Website

Biznology

You want to be seen as not only up to date, but trustworthy and helpful. Help your customers buy. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” In some ways a subset of thought leadership, helping your customers buy means teaching them how to be a good customer for you.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.