Why your marketing to CIOs may be irrelevant—and what to do about it
Chris Koch
AUGUST 7, 2009
That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. Business Strategist.
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