Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Paul Gillin
AUGUST 4, 2011
Now that we’ve looked at examples of Facebook best practices, what can we learn from them? The style that works best is relaxed, informal and a little edgy. The best welcome pages have lots of entry points and a vigorous, hip feel. Other notable careers pages on Facebook include Shell , Hilton and Abbott Laboratories.
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