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Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. How to choose?
Customer Experience Matrix
MAY 18, 2007
Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. Manticore itself is pretty interesting. As the recommendations suggest, it provides a hosted system for integrated lead generation and management.
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Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Choose whichever sounds best. Here, then, is the final usability matrix. 9 Now what?
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Read it here.]
Customer Experience Matrix
JULY 11, 2011
The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. Not necessarily.
Customer Experience Matrix
MAY 15, 2008
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). It is now being offered elsewhere.)
Customer Experience Matrix
JULY 3, 2008
My inner database geek was excited to learn that the company uses a version of the columnar database originally developed by Broadbase (later merged with Kana ), which is now open source LucidDB. Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”.
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