Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The greatest barrier to lead generation success is lack of resources: Staff, budget and time.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

MAY 31, 2011

This new report is the result of a survey I conducted with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing, and to identify key challenges as well as best practices. Companies spend an average of 20 percent of their budgets on content marketing.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

APRIL 14, 2010

What happens if I cut your budget by 20 percent? The old adage that 50 percent of marketing budget is wasted, the question is which half, just doesn’t cut it anymore. Where is the return on the millions of Dollars invested in marketing? Or add 20 percent?

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

NOVEMBER 14, 2009

Defining tactical program activities, budget, calendar and ownership 8. Who would be the first five, ten or twenty best first targets and why? What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access? Creating the foundational elements 5.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

OCTOBER 10, 2010

What value driver represents your best opportunities? Company Size Does your solution require a minimum number of users or budget to be sold profitably, does it solve a problem that correlates with the size of an organization (complexity, scale, process automation, etc)? Regulatory drivers?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100