SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel
QuanticMind
SEPTEMBER 28, 2016
Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . Panelists suggest that paid search can not only reap its own rewards, but can also augment other types of marketing like a “companion pony” in a horse race.
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