Hubspot

JANUARY 3, 2012

For example, a visitor to your website's product pages might indicate someone who is further along in the sales cycle and readier to buy, so place CTAs for more middle-of-the-funnel offers like free trails, product demos, or free consultations that speak to the interests of a visitor who is closer to a purchasing decision.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Ranking 28

Vidyard

DECEMBER 4, 2020

What Are Some Video Landing Page Best Practices? Is it a B2B page aiming to capture contact info for a new lead? Is it an event registration page driving attendance? Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.”

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

MAY 17, 2016

Adding a pop-out form on a product feature video for a demo request. Including one form for your entire event video hub to access all speaker session recordings. In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Nurturing Leads to Purchase with Video. And more leads.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Vidyard

JULY 31, 2020

What Are Some Video Landing Page Best Practices? Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). Is it a B2B page aiming to capture contact info for a new lead? Is it an event registration page driving attendance? Create Your Landing Page Video 3.6

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62