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Customer Experience Matrix

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

DECEMBER 8, 2006

My initial benchmark, which I still think is a good one, is a cover on BusinessWeek. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e.,

Work Management 120
Work Management Marketing Management Wikipedia Buzz 120
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What Makes QlikTech So Good?

Customer Experience Matrix

AUGUST 3, 2007

Benchmark tests, while slightly more concrete, are also suspect because they can be designed to favor whoever sponsors them. I don’t think QlikTech uses “associative” in the same way as Simon Williams of LazySoft, which is where Google and Wikipedia point go when you query the term.)

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