Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement
Inbox Insight
APRIL 23, 2019
Whilst buyer intent data is no new concept in the world of B2C, only 25% of B2B companies use intent data at present ( Demand Gen ). For example ‘Twitter’, ‘Inbox Insight’, ‘LinkedIn’, ‘Facebook’, ‘YouTube’…etc. Navigational Search Queries: These are Search terms users are actively using to find a specific page or website.
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