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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. What Is the Privacy Sandbox? 2) Increased Privacy Legislation. 3) Increased Privacy Awareness.

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Privacy Paid Search Agency Advertising Agencies Google 64
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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

JANUARY 10, 2011

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. Leveling the Playing Field.

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