behavior environment interactive relationship 
ViewPoint
OCTOBER 10, 2011
The drivers for a shared revenue funnel and the revenue team comprised of both sales and marketing are: Buyer behavior has changed. New buyer behavior, new ways to digitally interact and a keen quest for revenue ensure this role stays in place and may even expand. Marketing now owns the top of the traditional sales funnel.
ViewPoint
SEPTEMBER 20, 2012
Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. He says, “I think it’s going to be a tough environment for businesses to make aggressive decisions until we see how things sort themselves out.”. I didn’t really buy into this relationship.’”.
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