ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. But sellers have been challenged to build trust through relationships. Adaptability to changing environments. There’s been one constant over the last year and a half: change.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

SEPTEMBER 3, 2020

COVID-19 is changing how B2B buyers and sellers interact. In the current environment, where go-to-market is largely virtual, authenticity and relationship-building matter more than ever , and poor digital Customer Experience is difficult to overcome. This ensures interactions are substantive.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

APRIL 19, 2022

Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. Because B2B marketers are notoriously slow to react to the changes in consumer behavior, the opportunity to get in on the ground floor remains for many channels.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

JANUARY 31, 2024

When done correctly, go-to-market programs enable brand momentum and deliver long-term growth — maximizing customer lifetime value. “It’s not a purchase you’re after — it’s a lasting customer relationship,” explains Forrester analyst Craig Moore. They are the substrate of conversion.

Cost 130

Cost Marketing Analytics Tools Top of Funnel Lead Ranking 130