behavior Demand Generation Focus Group Research Validation 
Tony Zambito
MAY 22, 2011
In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. Undoubtedly bringing a heightened awareness to understanding the social buyer today.
Tony Zambito
AUGUST 3, 2011
. In part 4, I described a new role of Social Buyer Behaviorist and Anthropologist that can reside in a framework of researching buyer behavior through anthropological means. Whereby the archetype buyer persona created represents an interface to the research conducted.
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