Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
But, dig a little deeper into the behavior of the core Twitter audience, and the perspective changes. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. It's not a stand alone tool, but works best when integrated in the marketing mix.
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