Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Here are my observations. The big news was for geeks. But some revolutions are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2011

If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright. Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. Bear in mind that’s a two-part proposition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Everything Technology Marketing

JUNE 18, 2010

Many applications and services are not residing in-house on some server in the datacenter but are instead delivered in the cloud, provided as Software as a Service. Is the future for the majority of marketing professionals a freelance model of working for dozens of clients at the same time?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100