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How to Create Buyer Personas to Boost Your B2B Marketing

The Lead Agency

DECEMBER 9, 2020

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. The following are the steps to take to build detailed buyer personas that will help accelerate your marketing campaigns. Objections: What barriers will you have to overcome to reach a sale?

Buyer Personas 118
Buyer Personas B2B Marketing Paid Search Agency B2B 118
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What Is Conversion Rate Optimization Process: Five-Step Guide

Outgrow

APRIL 12, 2021

Marketers often tend to copy the most popular CRO strategies that have proven to deliver for other businesses. Tools like Google Analytics, Adobe Analytics , etc. Focus groups. A page with massive potential for improvement and good traffic might as well face huge technical barriers to run your tests.

Conversion Rate 52
Conversion Rate Multivariate analysis Process Optimization 52
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