Onalytica B2B

DECEMBER 11, 2017

The first would be to use technology to tear down barriers between people, not build them. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations. A third theme is empowerment.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

B2B Marketing Insights - WE

APRIL 27, 2018

Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Reach them at a human level, and you’ll have broken one of the most common B2B marketing barriers. For example, Facebook has dominated the social channels for so long that most businesses immediately put it to use.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Biznology

FEBRUARY 12, 2013

Well, there’s zero barrier-to-entry online. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). It’ll be you or someone else. Make it you. Don’t let them see you sweat, but don’t just sit there looking pretty. It doesn’t work. As a result, social media is oppressively noisy. But you get it wrong.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 22, 2019

There’s certain things that I keep off-limits; I have a private Instagram, my private Facebook. Blake Emal: So, I would love to hear your thoughts a little bit more on that and actually accepting the fact that having a small business or a medium-sized business is perfectly, like you don’t have to build Facebook.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40