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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. How does cybersecurity work? Why is cybersecurity important?

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

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Cloud Security Management: All there is to know

Valasys

Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. .

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Real Story on MarTech: Why are vendor marketplaces so fragmented?

Martech

When I started as an industry analyst 20 years ago covering the web content and experience management (WCM) market, I marveled at the plethora and diversity of vendor start-ups. The market will consolidate, so you need to pick winners.” Enterprise WCM buyers can chose across a complexity spectrum.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. It became a CRM platform.

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The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. Because software is physically intangible, companies must put in the extra effort. Flat-rate pricing.