article thumbnail

Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center. The rebrand becomes official July 24th, 2018. Updates to YouTube.

Google 81
article thumbnail

Pressure

Content Standard

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Content marketers just followed their lead. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Many of these enterprise teams reorganized as a way to break down barriers within their marketing departments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Content marketers just followed their lead. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Many of these enterprise teams reorganized as a way to break down barriers within their marketing departments.

article thumbnail

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

In case your ad network goes down, it could lead to major interruptions to business – so make sure to embed your service availability requires as part of the SLAs. Brands such as Netflix that are targeting a massive audience, cutting across demographic barriers, have successfully used pop traffic.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. DoubleClick got 1.7% and Windows Update at 3.3%.