Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Content marketers just followed their lead. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Content marketers just followed their lead. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. DoubleClick got 1.7% and Windows Update at 3.3%.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100