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Pressure

Content Standard

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Content marketers just followed their lead.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Content marketers just followed their lead.