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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

Deliver results (Vendors and service providers.). Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". milesaustin : Hierarchies are coming down as well-chatter across the barriers of old.

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eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together.