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The State of In-housing 2021: A strange and extraordinary year

Bannerflow

However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. And it is no surprise that in-housing remains a popular choice for brands with almost three-quarters (73%) having moved at least part of their digital marketing in-house.

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Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity

Adobe Experience Cloud Blog

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

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Cloud Security Management: All there is to know

Valasys

As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. . In recent years, the phrases “digital transformation” and “cloud migration” have become commonplace in business contexts.

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How COVID Forever Changed the B2B Buyer Journey

Ledger Bennett

In a lot of Western countries, home and remote working became the norm almost overnight and the digital transformation required to support this workstyle and the ‘new normal’ approach to carrying out our daily duties was fast-tracked to the top of the agenda. B2B industries and the professionals working within them were no exception.

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The State of the Customer Journey: Mark Smith, CEO of Kitewheel

The Customer

So i’m thinking of the colossal change management that must be taking place over there and all of the friction and all of the barrier breaking and you know and you and I both know the large-scale banking industry is a very slow industry to move, so i think what you’re talking about is a huge, huge deal. TheCustomer. TheCustomer.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual events are NOT physical events.

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A guide to wine e-commerce, digital disruptors, D2C sales, and industry innovation

Sana Commerce

The food and beverage sector has found its sweet spot when it comes to maximizing the potential of digital and of online sales. However, with regulatory and logistical challenges still posing a big obstacle for wine e-commerce and digitization across the industry, this has largely not yet been the case.