Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords. Everything old is new again. Like this post?

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Customer Experience Matrix

APRIL 10, 2014

This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. It’s doubtful that Marketo, or any other remaining independent marketing automation vendor, has the market power to do this. Let me be clear. I’d say this approach is debatable.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

PureB2B

MAY 30, 2022

As you can see, there are several significant barriers to entry when it comes to sound B2B sales lead generation. Once you make the conversion, you can keep using conversations to aid your CRM efforts and build deep, long-term client relationships. Using Database Marketing to Drive B2B Lead Generation.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62