How D2C healthcare marketers can stay flexible in 2021
Liveintent
JUNE 15, 2021
Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted. “CPM, CPC, and CPAs are going to go up. . “CPM, CPC, and CPAs are going to go up. ROAS is going to go down. It takes you beyond Facebook’s walled gardens. ” Macaraeg said.
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