article thumbnail

How D2C healthcare marketers can stay flexible in 2021

Liveintent

Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted. “CPM, CPC, and CPAs are going to go up. . “CPM, CPC, and CPAs are going to go up. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. ROAS is going to go down.

ROAS 62
article thumbnail

Performance Marketing: Key Channel Considerations

Digilant

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. If you’re running programmatic advertising campaigns, performance marketing can help: Increases overall KPI of a combined initiative by using a more effective CPM approach. . Balances out a multi-goal campaign.

article thumbnail

TV or not TV? That is the question: Insights on World Television Day

ClickZ

Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. With the market’s entry barriers being lower than ever, the CTV landscape looks like a bonanza for creators and channel owners. Bearing in mind, advertisers in the US are expected to spend around $11.36