2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com
chiefmartech
MAY 2, 2023
And in fact, we removed 689 companies from last year’s landscape — a 7% churn rate — that were acquired, pivoted out of martech, or went out of business. Yes, there is consolidation and churn. Will that shink the commercial martech landscape, as more software becomes custom composed within companies?
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