markempa

MAY 30, 2017

I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform. Along with that way, I wrote a book called Marketing Automation for Dummies. Look at your persona data growth and churn rates.

Linkedin 297

Linkedin Research Studies B2B 297

Directive Agency

JUNE 10, 2020

The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content. Decisions are being made using these channels and more marketers should spend time looking at these sites as opportunities to attract their customers. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Single Grain

APRIL 1, 2020

More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. The way your business development or sales team handles a prospect afterwards. Email marketing. What’s the churn rate?

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Outgrow

MARCH 24, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. And the first order of that process is building a growth blueprint.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Outgrow

OCTOBER 23, 2020

4 Things You Need to Know Before Implementing Marketing Automation in 2021. Not long ago marketing automation was about email templates, sequences, and mail merge features; but it has evolved. Marketing itself has changed. Now, there are many more things to consider while choosing marketing automation tools.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Zoominfo

MAY 18, 2022

The field of revenue operations has become critical for today’s insight-driven sales and marketing teams, responsible for everything from technology strategy and data quality to project management and KPIs. It’s the systemic view of it all together, to identify, process, and then activate.”

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52