Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Integrated CRM. Proven Technology.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

Content Standard

OCTOBER 23, 2017

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford. More than 56 percent of this marketing technology spending will go to outsourced solutions and services, while the remainder will be spent in-house.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Customer Experience Matrix

MAY 26, 2023

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further. This isn’t just a Gartner obsession.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Zippia) 82% of marketers report that AI significantly influences their content creation plans.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Porch Group Media

AUGUST 3, 2021

Message personalization is the number one tactic used by email marketers to improve performance. More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. Source: Gartner Research). HubSpot , 2020). Source: Email on Acid). Source: Forrester).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85