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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Let’s begin by going back to the basics.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Nevertheless, Marketing Charts’ figures from 2020 suggest watching TV remains the favorite evening past time for 23% of Americans. .

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.

Cable 28
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Live Video Marketing: Do?s, Don?ts and Experts? Tips From the Field

ClearVoice

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not.

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How to Produce an Internet Radio Show

Hubspot

There are lots of ways to generate and publish content for your inbound marketing efforts. If you''re struggling to figure out "what''s next," you might want to explore the idea of hosting your own live internet radio show. So how can this be used as a marketing tool for your organization? Marketing Director and Product Manager.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.