Advanced TV in 2023: Implement Measurement Tools from the Start
Digilant
APRIL 11, 2023
The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Let’s begin by going back to the basics.
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