The Trick to Increased Revenue: Better Sales Lead Qualification Criteria
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JANUARY 22, 2019
Maybe they’re a blogger who is writing for a competitor. We’ve found the best method is to remove the traditional lead form “gates” in front of high-value content (like white papers, on-demand webinars, and research) and replace them with optional sales-qualifying questions about a quarter to a third of the way through the piece of content.
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